PENGARUH PRODUK, LOYALITAS DAN LOKASI TERHADAP MINAT NASABAH MENABUNG PADA BANK SUMSEL BABEL SYARIAH CABANG UIN RADEN FATAH PALEMBANG

SYAFIRA, KARINA (2020) PENGARUH PRODUK, LOYALITAS DAN LOKASI TERHADAP MINAT NASABAH MENABUNG PADA BANK SUMSEL BABEL SYARIAH CABANG UIN RADEN FATAH PALEMBANG. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.

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Abstract

This study aims to determine the effect of product, loyalty and location in Bank Sumsel Babel Syariah Branch of UIN Raden Fatah Palembang, with the independent variables are product (X1), loyalty (X2), location (X3) and the dependent variable is the interest of customers to save (Y). based on the existing phenomenon, the Bank Sumsel Babel Syariah Branch of UIN Raden Fatah Palembang every year has increased the number of customers. This research is a type of field research using quantitative methods. The type of data used in this study is the type of primary data assisted by SPSS version 16. Data collection was taken from the results of distributing questionnaires to 50 respondents. The sampling technique used was the Accidental Sampling method and this study used multiple linear regression data analysis techniques. After being examined, the results of this study indicate that product variables (X1), loyalty (X2) and location (X3) partially have a positive and significant effect on customer interest in saving at Bank Sumsel Babel Syariah, Branch of UIN Raden Fatah Palembang.

Item Type: Thesis (Undergraduate Thesis)
Subjects: ?? HF ??
?? HG ??
Divisions: Fakultas Ekonomi dan Bisnis Islam > 61206 - Perbankan Syariah (S1)
Depositing User: perpus perpus perpus
Date Deposited: 18 Oct 2021 06:54
Last Modified: 18 Oct 2021 06:54
URI: http://repository.radenfatah.ac.id/id/eprint/16983

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