Muhammad, Arif Setiawan and Fifi, Hasmawati and Bukhori, K.A. (2020) South Sumatra KPU Communication Strategy to Increase Voter Participation Rate in the 2019 Election. Jurnal Studi Sosial dan Politik, 4 (2). pp. 147-16.
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Abstract
Elections are a democratic process which is carried out every 5 years and involves the public in exercising their voting rights. But in its implementation the voter participation rate has always been a big problem in elections, because in previous elections the community participation rate did not reach the target set. So this study entitled Communication Strategy of the South Sumatra KPU in Increasing Voter Participation Rates in the 2019 Election which uses a qualitative research approach to content analysis to obtain data based on interviews and analysts so as to produce a deep picture based on communication planning strategy theory by Hafied Cengara and theory Harold Lasswell to solve research problems regarding the communication strategy of the South Sumatra KPU in increasing voter turnout and knowing the evaluations conducted by the KPU for holding elections in South Sumatra. The communication strategy used is to use face-to-face methods directly and approach voter segmentation by maximizing the role of democratic volunteers. For the next election, the KPU must maximize the socialization carried out by conducting house-to-house campaigns to remind the public and provide an understanding of the community that exercising their right to vote is the most important part of the development process for the Indonesian people.
| Item Type: | Article |
|---|---|
| Subjects: | 300 Ilmu sosial, Sosiologi dan Antropologi > 370 Pendidikan > Aspek sosial dari pendidikan |
| Depositing User: | PPS Pasca Sarjana |
| Date Deposited: | 14 Apr 2023 06:10 |
| Last Modified: | 14 Apr 2023 06:10 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/26801 |
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