Buang, Muhammad (2022) MANAJEMEN STRATEGI DALAM MENINGKATKAN MINAT KUNJUNG PEMUSTAKA DI DINAS PERPUSTAKAAN PROVINSI SUMATERA SELATAN BERDASARKAN ANALISIS STRENGHT, WEAKNESS, OPPORTUNITY DAN THREAT (SWOT). Undergraduate Thesis thesis, UIN Raden Fatah Palembang.
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Abstract
ABSTRAK Nama : Muhammad Buang NIM : 1654400063 Fakultas : Adab dan Humaniora Prodi/Tahun : Ilmu Perpustakaan/2022 Judul Skripsi : Manajemen Strategi Dalam Meningkatkan Minat Kunjung Pemustaka Di Dinas Perpustakaan Provinsi Sumatera Selatan Berdasarkan Analisis Strenght, Weakness, Opportunity Dan Threat (SWOT) xix+101+lampiran Skripsi ini mengkaji manajemen strategi dalam meningkatkan minat kunjung pemustaka di Dinas Perpustakaan Provinsi Sumatera Selatan berdasarkan analisis Strength, Weakness, Opportunity and Threat (SWOT). Penelitian ini bertujuan untuk mengetahui strategi dan hambatan dalam meningkatkan minat kunjung pemustaka. Jenis penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi, dan kajian pustaka. Hasil penelitian menunjukkan bahwa, Perpustakaan Provinsi Sumatera Selatan telah menerapkan strategi sebagai berikut: promosi, kegiatan festival, penyediaan kawasan khusus untuk membaca (taman baca). Sementara itu, kendala yang dihadapi Perpustakaan Provinsi Sumsel antara lain kurangnya dukungan dana dan keterbatasan dukungan dari kepala perpustakaan. Kata Kunci : Manajemen, Minat Kunjung, Dinas Perpustakaan ABSTRACT Name : Muhammad Buang ID : 1654400063 Faculty : Adab and Humanities Study Program/Year : Library Science/2022 Thesis Title : Management Strategy in Increasing User Visiting Interest at the South Sumatra Provincial Library Service Based on Strenght, Weakness, Opportunity and Threat (SWOT) Analysis xix+101.p+Attachment This study examined management strategy in increasing visitor interest in the library service of South Sumatra Province based on Strength, Weakness, Opportunity and Threat (SWOT) analysis. This study aims to determine the strategies and obstacles in increasing the visitor interest to the library. This type of research uses qualitative methods with a qualitative descriptive approach. Data collection techniques used in this study were interviews, observation, and literature review. The results of the research showed that the. South Sumatra Provincial Library has implemented the following strategies: promotions, festival event, Providing spesifie area for reading (reading park). Meanwhile, the obstacles faced by the South Sumatra provincial library include lack of financial support and limited support from the head of the library. Keywords: Management, Visiting Interest, Library Service
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Manajemen, Minat Kunjung, Dinas Perpustakaan |
| Subjects: | 000 Komputer, Informasi, dan Referensi Umum > Bibliografi |
| Divisions: | Fakultas Adab dan Humaniora > 71401 - Ilmu Perpustakaan |
| Depositing User: | MUHAMMAD BUANG 1654400063 |
| Date Deposited: | 16 Jun 2023 08:26 |
| Last Modified: | 16 Jun 2023 08:26 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/27777 |
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