Irawan, Budi (2023) Pengaruh Reputasi dan E-WOM Terhadap Keputusan Siswa Mendaftar di Pondok Pesantren Al-Ittifaqiah, Indralaya, Ogan Ilir. Undergraduate Thesis thesis, UNIVERSITAS ISLAM NEGERI RADEN FATAH.
|
Text
Skripsi Budi BAB 1-5 fix buat di pisah-pisah COVER.pdf Download (14kB) | Preview |
|
|
Text
BUDI IRAWAN FIKS BAB 1-5 PISAH-PISAH ABSTRAK.pdf Download (67kB) | Preview |
|
![[img]](http://repository.radenfatah.ac.id/style/images/fileicons/slideshow.png) |
Slideshow
BAB 1 BUDI IRAWAN.pdf Restricted to Registered users only Download (217kB) | Request a copy |
|
|
Slideshow
BAB II BUDI IRAWAN.pdf Restricted to Registered users only Download (255kB) | Request a copy |
|
|
Slideshow
BAB III BUDI IRAWAN.pdf Restricted to Registered users only Download (216kB) | Request a copy |
|
|
Slideshow
BAB IV BUDI IRAWAN.pdf Restricted to Registered users only Download (361kB) | Request a copy |
|
|
Slideshow
BAB V BUDI IRAWAN.pdf Restricted to Registered users only Download (102kB) | Request a copy |
|
|
Text
BUDI IRAWAN FIKS BAB 1-5 PISAH-PISAH DAFTAR PUSAKA.pdf Download (165kB) | Preview |
Abstract
ABSTRACT This study aimed to analyze the effect of reputation and E-WOM on students' decisions to enroll at Al-Ittifaqiah Islamic Boarding School Indralaya, South Sumatra. The method used in this study is a quantitative approach with a non-probability sampling technique, namely purposive sampling with a total population of 200 students and the sample in the study obtained was 133 students. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) using the SmartPLS 3 program. The results of this study indicate that part there is a significant influence between the ReputationAl-Ittifaqiah Islamic Boarding School Indralaya with a T-Value of 2.674 so that the value is more than 1.96 as a cut-off value. This means that the higher the implementation of the strategy by maintaining a good name, highlighting excellence, making it easier for the public to remember Al-Ittifaqiah Islamic Boarding School Indralaya, and improving good service through social media, the more students enroll in Al-Ittifaqiah Islamic Boarding School Indralaya. Then the E-WOM variable on students' decisions to enroll in PP Al-Ittifaqiah proved to be partially significant with a T-value of more than 1.96, namely 3.923. This means that the higher the implementation of E-WOM, the more students enroll in Al-Ittifaqiah Islamic Boarding School. Simultaneously the reputation Al-Ittifaqiah Islamic Boarding School and E-WOM on students' decisions to enroll in the F-count (22.03) > Ftable (3.08). This means that the higher the implementation of the strategy by increasing the reputation of PP Al-Ittifaqiah and E-WOM on social media, the higher the number of students enrolling in PP Al-Ittifaqiah. Based on the results of this study, show it shows that Reputation and E-WOM can be applied in promoting PP Al-Ittifaqiah through social media torease the number of students who register at the Islamic boarding school. Keywords: Al-Ittifaqiah Boarding school Indralaya, E-WOM, Reputation, SEM, Student's Decision.
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Keywords: Al-Ittifaqiah Boarding school Indralaya, E-WOM, Reputation, SEM, Student's Decision. |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | Budi Irawan - |
| Date Deposited: | 31 Jul 2023 07:01 |
| Last Modified: | 31 Jul 2023 07:01 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/29295 |
Actions (login required)
 |
View Item |