Adam, Adam (2023) PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS PADA PRIA DEWASA AWAL. Undergraduate Thesis thesis, UIN Raden Fatah Palembang.
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Abstract
This study aims to determine the influence of lifestyle on the decision to purchase used clothing in early-adult men. The subject in this study was an early-adult man shopping for used clothing in Palembang Lemabang Market. The sample for this study was 100 adult men taken with accidental sampling techniques. The results of data analysis with simple regression analysis (assisted SPSS version 26) show that lifestyle variables have a significant influence on the purchasing decision variables. The coefficient of determination obtained is 0.176, which means that lifestyle influences 17.6% of purchasing decisions and the remaining 82.4% are influenced by other variables outside of this study. Based on the results of the calculation, it can be concluded that lifestyle variables significantly influence the variables of purchasing decisions.
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Gaya Hidup, Keputusan Pembelian, Pakaian Bekas |
| Subjects: | 100 Filsafat dan Psikologi > 150 Psikologi (Umum) Psikologi > Psikologi Islam |
| Divisions: | Fakultas Psikologi > 73201 - Psikologi Islam |
| Depositing User: | Adam - - |
| Date Deposited: | 02 Oct 2023 08:00 |
| Last Modified: | 02 Oct 2023 08:00 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/31090 |
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