Asmuni, Asmuni and Zainal, Berlian and Ahmad, Zainuri (2024) The Islamic Religious Education Service Marketing Management at KUA Talang Ubi. TOFEDU: The Future of Education Journal, 3 (5). pp. 1665-1671. ISSN E-ISSN 2961-7553 P-ISSN 2963-8135
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Abstract
Islamic religious education is one of the important sectors in the development of a community with character and noble values. The KUA Talang Ubi, as a religious institution, plays an active role in providing Islamic education services, including pre-marriage counseling and family education for a harmonious family life (sakinah). This study aims to analyze the implementation of service marketing management elements at KUA Talang Ubi, focusing on product, place, process, promotion, and physical evidence. Using a descriptive qualitative approach, this research identifies the successes and challenges in managing Islamic education services. The findings indicate that although the marketing management implementation is running well, there are still challenges such as the lack of adoption of the SIMKAH technology by the community and inconsistent implementation of standard operating procedures (SOP). This article offers recommendations in the form of intensive training for the community, improved communication quality, and staff training.
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Tarbiyah dan Keguruan > Manajemen Pendidikan Islam |
| Depositing User: | PPS Pasca Sarjana |
| Date Deposited: | 17 Mar 2025 04:28 |
| Last Modified: | 17 Mar 2025 04:28 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/45226 |
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