TIARA, PASA (2022) PERILAKU KONSUMIF BELANJA ONLINE PADA IBU RUMAH TANGGA SELAMA PANDEMI COVID-19 DI DESA TALANG KEMANG. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
This study aims to determine the consumptive behavior of online shopping among housewives during the covid-19 pandemic in Talang Kemang village, and the factors that influence consumptive behavior in online shopping. The method used in this study is a qualitative method with a phenomenological design. The subject selection technique used purposive sampling with the criteria of married women, living in the Talang Kemang village area, conducting online shopping transactions for approximately one year, willing to be research subjects. Methods of data collection using interviews, observation and documentation. The results of this study generally show that the three subjects experienced an increase in online shopping transactions during the COVID-19 pandemic. With the various ease of access and the advantages of online shopping, the consumer behavior of online shopping has emerged on the subject. Subjects make online shopping transactions not only to fulfill needs, but online shopping subjects based on liking, shopping because of product packaging, shopping because of advertisements and advertising models, and shopping because of the influence of promos and prizes. Furthermore, the factors that influence the consumptive behavior of the subject's online shopping come from environmental factors and factors from within the subject itself. Keywords: Consumptive Behavior, Online Shopping, Covid-19 Pandemic
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Consumptive Behavior, Online Shopping, Covid-19 Pandemic |
| Subjects: | Psikologi > Psikologi Islam |
| Divisions: | Fakultas Psikologi > 73201 - Psikologi Islam |
| Depositing User: | UPT PERPUSTAKAAN #3 |
| Date Deposited: | 04 Jul 2022 03:43 |
| Last Modified: | 04 Jul 2022 03:44 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/20949 |
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