Septiana, Wirna (2023) PENGARUH SERVICE FEATURE, PERCEIVED INFORMATION TECHNOLOGY DAN KEMUDAHAN PENGGUNAAN LAYANAN TERHADAP MINAT NASABAH MENGGUNAKAN MUAMALAT DIGITAL NETWORK PADA BANK MUAMALAT KANTOR CABANG PEMBANTU BATURAJA. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
ABSTRAC This research aims to determine the influence of service features, perceptions of information technology and ease of use of services on customer interest in using the Muamalat Digital Islamic Network at Bank Muamalat KCP Baturaja. The data used is primary data in the form of respondents' answers from questionnaires distributed, then processed using SPSS Statistics version 25. The research sample was 80 respondents. This research method is quantitative with multiple linear regression analysis methods. The research variables consist of: service features, perceived information technology and ease of use of the service. The research results show that service features have a positive and significant effect on consumer interest, perceived information technology does not have a positive and significant effect on consumer interest and ease of use of services has a positive and significant effect on consumer interest. The research results also show that the variables Service Features, Perception of Information Technology and Ease of Service Use simultaneously influence the decision to save Keywords: Service Feature, Perceived Information Technology, interest, ease of use, Muamalat Digital Islamic Network
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Keywords: Service Feature, Perceived Information Technology, interest, ease of use, Muamalat Digital Islamic Network |
| Subjects: | Ekonomi dan Bisnis Islam > Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 61206 - Perbankan Syariah (S1) |
| Depositing User: | WIRNA SEPTIANA 1930603218 |
| Date Deposited: | 20 Mar 2024 01:06 |
| Last Modified: | 20 Mar 2024 01:06 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/36206 |
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