Muhammad, Tiyan Syaputra (2024) PENGARUH PROGRAM FLASH SALE DAN GRATIS ONGKIR PADA SHOPEE TERHADAP PEMBELIAN IMPULSIF MASYARAKAT KELURAHAN 24 ILIR KOTA PALEMBANG (DALAM PERSPEKTIF EKONOMI SYARIAH). Undergraduate Thesis thesis, UIN Raden Fatah Palembang.
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Abstract
Tujuan peneliti ini adalah ingin mengetaui pengaruh Program Flash Sale dan Gratis Ongkir Pada Shopee Terhadap Pembelian Impulsif Masyarakat Kelurahan 24 Ilir, Kota Palembang (Dalam Perspektif Ekonomi Syariah). Analisis data dalam penelitian ini menggunakan IBM SPSS 25 dengan metode penelitian menggunakan Metode Kuantitatif. Data-data dalam penelitian ini berupa angka dan dianalisis menggunakan statistik. Pengumpulan data yaitu dengan melakukan pengamatan atau observasi langsung ke lokasi penelitian dan membagikan kuesioner kepada 96 orang Masyarakat Kelurahan 24 Ilir, Kota Palembang. Hasil pada penelitian ini menunjukkan bahwa secara parsial Program Flash Sale (X1) memiliki pengaruh positif dan signifikan terhadap pembelian impulsive. Secara Parsial Gratis Ongkir (X2) memiliki pengaruh positif dan signifikan terhadap pembelian impulsive. Dan secara simultan Program Flash Sale dan Gratis Ongkir memiliki pengaruh positif dan signifikan terhadap pembelian impulsive. Kata Kunci : Program Flash Sale, Gratis Ongkir, Pembelian Impulsif ABSTRACT The aim of this researcher is to find out the influence of the Flash Sale and Free Shipping Program on Shopee on the Impulsive Buying of the Community of 24 Ilir Village, Palembang City (In a Sharia Economic Perspective). Data analysis in this research used IBM SPSS 25 with research methods using Quantitative Methods. The data in this research is in the form of numbers and analyzed using statistics. Data collection was carried out by making direct observations at the research location and distributing questionnaires to 96 people in the 24 Ilir Village Community, Palembang City. The results of this study show that partially the Flash Sale Program (X1) has a positive and significant influence on impulsive purchases. Partially Free Shipping (X2) has a positive and significant influence on impulse purchases. And simultaneously the Flash Sale and Free Shipping Programs have a positive and significant influence on impulse purchases. Keywords: Flash Sale Program, Free Shipping, Impulsive Buying
| Item Type: | Thesis (Undergraduate Thesis) |
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| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Depositing User: | MUHAMMAD TIYAN SYAPUTRA 2020602072 |
| Date Deposited: | 12 Aug 2024 02:36 |
| Last Modified: | 12 Aug 2024 02:36 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/39900 |
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