Berutu, Anggreini Dwi Agvita (2023) PENGARUH SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE ICE CREAM & TEA CABANG PTC MALL PALEMBANG (Studi Kasus pada Konsumen Generasi Zelenial (Gen-Z)). Undergraduate Thesis thesis, UNIVERSITAS ISLAM NEGERI RADEN FATAH.
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Abstract
The purpose of this study was to determine the effect of halal certification on purchasing decisions for Mixue Ice Cream & Tea products at PTC Mall Palembang Branch for consumers of the Millennial Generation (Gen-Z). This study uses a descriptive quantitative method using primary data obtained from questionnaires. The sample in this study amounted to 98 respondents with a non-probability sampling technique, namely accidental sampling. The analytical method used is a simple linear regression analysis method.The results of this study indicate that halal certification has a significant effect on purchasing decisions at the significance level (0.00 <0.05). Based on the results of the coefficient of determination (R2 ) of 0.656, this indicates that 65.6% of the decision to purchase Mixue Ice Cream & Tea products at the PTC Mall Palembang Branch is influenced by halal certification while the remaining 34.4% is influenced by other factors.
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Keywords: Halal Certification, Purchasing Decision, Mixue Ice Cream & Tea PTC Mall Palembang branch |
| Subjects: | 300 Ilmu sosial, Sosiologi dan Antropologi > 330 Ekonomi > Produksi dan industri Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | ANGGREINI DWI AGVITA BERUTU 1910602008 |
| Date Deposited: | 21 Jul 2023 07:06 |
| Last Modified: | 21 Jul 2023 07:06 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/28924 |
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