Siregar, Riska Yuliana (2023) ANALISIS STRATEGI PEMASARAN DALAM MEMPERTAHANKAN KEPUASAN KONSUMEN PADA CHA-CHA CAKE DALAM PERSPEKTIF EKONOMI ISLAM. Undergraduate Thesis thesis, UNIVERSITAS ISLAM NEGERI RADEN FATAH.
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Abstract
Marketing strategy is a seriesLong-term goals and suggestions of a business in the face of business competition. A clear and firm strategy in implementing a marketing strategy greatly influences the continuity of a business. This study aims to analyze sharia marketing strategies in increasing customer satisfaction in the number of Cha-cha Cake businesses in the city of Prabumulih. This research using a qualitative descriptive approach with data collection techniques through observation and interviews. The results of this study revealed that the sharia marketing strategy used in Cha-cha Cake to increase customer satisfaction are product strategy, price, promotion, and distribution/distribution. In its application, the strategy undertaken is in accordance with Islamic law because it imitates nature Islamic marketing. Then for the factorsupporters in implementing sharia marketing strategies at Cha-cha Cake, namely quality products, trust customers and good service. As for the inhibiting factors in implementing the sharia marketing strategy at Cha-cha Ceke are raw material suppliers and the absence of business outlets.
| Item Type: | Thesis (Undergraduate Thesis) |
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| Uncontrolled Keywords: | Sharia Marketing Strategy, Consumer satisfaction, Home business. |
| Subjects: | 300 Ilmu sosial, Sosiologi dan Antropologi > 330 Ekonomi > Produksi dan industri Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | RISKA YULIANA SIREGAR 1910602040 |
| Date Deposited: | 21 Jul 2023 07:30 |
| Last Modified: | 21 Jul 2023 07:30 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/28925 |
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