Oktaini, Riska (2023) ANALISIS STRATEGI PEMASARAN PRODUK Y.O.U KOSMETIK DI TOKO NEY KOSMETIK SIMPANG KADES PALEMBANG MENURUT PERSPEKTIF EKONOMI SYARIAH. ANALISIS STRATEGI PEMASARAN PRODUK Y.O.U KOSMETIK DI TOKO NEY KOSMETIK SIMPANG KADES PALEMBANG MENURUT PERSPEKTIF EKONOMI SYARIAH. (Unpublished)
|
Text
COVER.pdf Download (68kB) | Preview |
|
|
Text
ABSTRAK.pdf Download (37kB) | Preview |
|
![[img]](http://repository.radenfatah.ac.id/style/images/fileicons/text.png) |
Text
BAB 1-5.pdf Restricted to Registered users only Download (626kB) | Request a copy |
|
|
Text
DAFTAR PUSTAKA.pdf Download (170kB) | Preview |
Abstract
ABSTRACT Every company must have its own marketing strategy to offer the products it sells. The right marketing strategy can support the success of product marketing so that the company's goal of generating maximum profit can be achieved. This research has two focuses, namely how the marketing strategy of Y.O.U cosmetics products at Toko Ney Kosmetik Simpang Kades Palembang and how the marketing strategy of Y.O.U cosmetics products at Toko Ney Kosmetik Simpang Kades Palembang According to Sharia Economic Perspective. The purpose of this study was to determine the marketing strategy of Y.O.U cosmetics products at the Ney Kosmetik Simpang Kades Palembang store and to determine the marketing strategy of Y.O.U cosmetics products at the Ney Kosmetik Simpang Kades Palembang store according to the Sharia Economic Perspective. This research method is a descriptive analysis method with a qualitative approach. Data collection techniques are observation, interviews, and documentation. Data analysis techniques include data reduction, data presentation and conclusion drawing with the aim of obtaining the truth in accordance with the facts related to the research topic. The conclusion from the results of the research conducted is to maintain product quality by checking products to avoid defective products before being given to consumers, setting prices according to market prices in general, choosing a strategic location or place of business, namely on the edge of the highway, easy to reach and found by consumers, utilizing social media and presenting BA (Beauty Advisor) in conducting promotions, carry out their respective duties in accordance with predetermined operational standards so as to make their work directed, the process of service to consumers is carried out by providing the best service by helping consumers find the desired product, as well as the selection of physical evidence of a fairly large store with a neat product arrangement and free parking located in front of the store makes consumers comfortable coming to the store. Viewed from a sharia economic perspective, the marketing strategy for Y.O.U cosmetics products implemented by Toko Ney Kosmetik Simpang Kades Palembang is in accordance with the characteristics of Islamic marketing, namely divine value (rabbaniyah), ethical (akhlaqiyah), realistic (al-waqiyyah) and humanistic (al-insaniyyah). Then run the business values exemplified by the Prophet Muhammad, namely shiddiq (honest), amanah (trustworthy), fathanah (intelligent), and tabligh (communicative). Keywords: Marketing Strategy, Y.O.U Products, Islamic Economic Perspective
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Keywords: Marketing Strategy, Y.O.U Products, Islamic Economic Perspective |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | RISKA OKTAINI |
| Date Deposited: | 26 Jul 2023 01:13 |
| Last Modified: | 26 Jul 2023 01:13 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/29195 |
Actions (login required)
 |
View Item |