RND, Randi (2024) Pengaruh Religiusitas, Daya Tarik Promosi, dan Persepsi Keamanan Terhadap Keputusan Penggunaan Dompet Digital LinkAja Syariah (Studi Kasus Pada Mahasiswa UIN Raden Fatah Palembang). Undergraduate Thesis thesis, Universitas Islam Negeri Raden Fatah Palembang.
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Abstract
ABSTRAK Pengaruh Religiusitas, Daya Tarik Promosi, dan Persepsi Keamanan Terhadap Keputusan Penggunaan Dompet Digital LinkAja Syariah (Studi Kasus Pada Mahasiswa UIN Raden Fatah Palembang) Tujuan dari penelitian ini adalah untuk mengetahui pengaruh religiusitas, daya tarik promosi, dan persepsi keamanan terhadap keputusan penggunaan dompet digital LinkAja Syariah pada mahasiswa UIN Raden Fatah Palembang. Penelitian ini menggunakan data primer dan sekunder dengan pendekatan kuantitatif. Populasi dalam penelitian ini berjumlah 4567 mahasiswa di UIN Raden Fatah Palembang. Pengambilan sampel dalam penelitian ini menggunakan rumus Slovin, sehingga diperoleh 368 mahasiswa dan telah dilakukan secara pengkhususan dari yang menggunakan dan tidak menggunakan dompet digital LinkAja Syariah sehingga peneliti hanya mengambil 100 sampel dari mahasiswa yang menggunakan dompet digital LinkAja Syariah. Metode analisis yng digunakan dalam penelitian ini adalah pengujian validitas, reliabilitas, pengujian asumsi klasik dan pengujian hipotesis dengan mengunakan analisis statistik IBM SPSS 26. Hasil penelitian ini menunjukkan bahwa religiusitas berpengaruh secara positif dan signifikan terhadap keputusan penggunaan dompet digital LinkAja Syariah, daya tarik promosi berpengaruh secara positif dan signifikan terhadap keputusan dompet digital LinkAja Syariah dan persepsi keamanan berpengaruh secara positif dan signifikan terhadap keputusan penggunaan dompet digital LinkAja Syariah. Selanjutnya pada religiusitas, daya tarik promosi dan persepsi keamanan secara simultan berpengaruh secara positif dan signifikan terhadap keputusan penggunaan dompet digital LinkAja Syariah. Antara religiusitas, daya tarik promosi dan persepsi keamanan yang paling dominan berpengaruh terhadap keputusan penggunaan dompet digital LinkAja Syariah pada mahasiswa UIN Raden Fatah Palembang. Kata kunci: Keputusan Penggunaan, Dompet Digital LinkAja Syariah, Religiusitas, Daya Tarik Promosi, Persepsi Keamanan ABSTRACT The Effect of Religiosity, Promotional Attractiveness, and Perceptions of Security on Decisions to Use LinkAja Syariah Digital Wallet (Case Study on Students of UIN Raden Fatah Palembang) The purpose of this study was to determine the effect of religiosity, promotional attractiveness, and perceived security on decisions to use the LinkAja Syariah digital wallet for students of UIN Raden Fatah Palembang. This study uses primary and secondary data with a quantitative approach. The population in this study amounted to 4567 students at UIN Raden Fatah Palembang. Sampling in this study used the Slovin formula, so that 368 students were obtained and specialization was carried out from those who used and did not use the LinkAja Syariah digital wallet so that researchers only took 100 samples from students who used the LinkAja Syariah digital wallet. The analysis method used in this research is validity testing, reliability, classical assumption testing and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this study indicate that religiosity has a positive and significant effect on the decision to use the LinkAja Syariah digital wallet, promotional attractiveness has a positive and significant effect on the decision to use the LinkAja Syariah digital wallet and perceived security has a positive and significant effect on the decision to use the LinkAja Syariah digital wallet. Furthermore, religiosity, promotional attractiveness and perceived security simultaneously have a positive and significant effect on the decision to use the LinkAja Syariah digital wallet. Between religiosity, promotional attractiveness and perceived security, the most dominant influence on the decision to use the LinkAja Syariah digital wallet for students of UIN Raden Fatah Palembang. Keywords: Usage Decisions, LinkAja Syariah Digital Wallet, Religiosity, Promotion Attractiveness, Security Perceptions
| Item Type: | Thesis (Undergraduate Thesis) |
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| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | RANDI 1930602259 |
| Date Deposited: | 19 Aug 2024 01:32 |
| Last Modified: | 19 Aug 2024 01:32 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/40105 |
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