Ramadhani, Syakia (2022) PENGARUH ETIKA BISNIS ISLAM, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI TOKO RABBANI LAHAT. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
This study aims to: 1) To analyze the influence of Islamic business ethics on consumer satisfaction, 2) To analyze the effect of location on customer satisfaction, 3) To analyze the effect of service quality on consumer satisfaction, 4) To analyze the influence of Islamic business ethics, location, quality service to customer satisfaction. The population in this study were 100 respondents, the sampling method used was accidental sampling method, the data collection technique used a questionnaire containing 26 statement items measured using a Likert scale 1 to 5 with data analysis techniques validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test. The results of the research data analysis using multiple regression analysis with IBM SPSS Statistics 23 results obtained by multiple linear regression, namely Y = 1.581 + 0.202 X1 – 0.010 X2 + 0.523 X3. Partially based on the results of the t-test of the Islamic business ethics variable (X1), the value of tcount = 3.908 which means tcount> ttable (3.908>1.98447) with a significance of 0.000<0.05 Ho. The location variable (X2) is tcount = -0.169, which means tcount < ttable (-0.169 <1.98447) with a significance of 0.866>0.05 Ho. The service quality variable (X3) is tcount = 5.842, which means tcount > ttable (5.842>1.98447) with a significance of 0.000 <0.05 Ho, simultaneously the results obtained P-value < significant value or 0.00 < 0.05 then Ho is reject Ha is accepted means that the variables of Islamic Business Ethics (X1), Location (X2), Service Quality (X3) together have an effect on Consumer Satisfaction (Y) at the Rabbani Lahat Store. The results show that the coefficient of determination has an R square of 0.678 or 67.8%, this means that the independent variable (Islamic business ethics, location, service quality) has an effect on the dependent variable (customer satisfaction) of 67.8% while the rest (100-67.8% = 32.2%) is explained by other variables not examined. Keywords: Islamic Business Ethics, Location, Service Quality, Consumer Satisfaction.
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Islamic Business Ethics, Location, Service Quality, Consumer Satisfaction. |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | UPT PERPUSTAKAAN #3 |
| Date Deposited: | 20 Jun 2022 02:30 |
| Last Modified: | 20 Jun 2022 02:30 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/20758 |
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