ADLES, LARA (2022) PENGARUH KUALITAS PELAYANAN, RELIGIUSITASDAN PROMOSI TERHADAP KEPUASANNASABAHMENGGUNAKAN PRODUK TABUNGANHAJI DI BANKSYARIAH INDONESIA KCP MUARABELITI. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
Customer satisfaction is something that is very important for a companythat should not be ignored, especially companies engaged in banking. To achievecustomer satisfaction, it is necessary to have quality, good service and a fast response from the company, the attitude of religiosity applied by prospectivecustomers and extensive promotions to introduce products to prospectivecustomers. The purpose of this study was to determine how much influence servicequality, religiosity and promotion had on customer satisfaction using Hajj savingsproducts. The sample of this study amounted to 56 customers who weredetermined using purposive sampling technique. The method used in this studyisa quantitative method, the analysis used is validity test, reliability test, classical assumption test, namely normality test, linearity test, multicollinearity test, andheteroscedasticity test, and uses hypothesis testing, namely multiple linear regression test, t test, f test and finally R2 test. The results of this study indicate that service quality affects customer satisfaction, religiosity affects customer satisfaction and promotion has no effect on customer satisfaction using Hajj savings products at BSI KCP Muara Beliti. Keywords : Service Quality, Religiosity, Promotion and Customer Satisfaction.
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Religiosity, Promotion and Customer Satisfaction. |
| Subjects: | Ekonomi dan Bisnis Islam > Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 61206 - Perbankan Syariah (S1) |
| Depositing User: | UPT PERPUSTAKAAN #3 |
| Date Deposited: | 13 Jul 2022 03:23 |
| Last Modified: | 13 Jul 2022 03:23 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/21126 |
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