Santika, Ida (2023) PENGARUH ENDORSEMENT DAN HARGA TERHADAP PERILAKU KONSUMTIF DIDALAM MEDIA TIKTOK (STUDI KASUS PADA MAHASISWA FEBI UIN RADEN FATAH PALEMBANG). Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
The purpose of this research is to find out the effect of endorsement and prices on consumptive behavior in the Tiktok media. This study uses primary data with a quantitative approach the population in this study totaled 672 student of a FebiUin Raden Fatah Palembang (2019) sampling in this study used a purposive sampling formula in order to obtain 65 respondents who were used as samples in this study. The analytical methods used in this research are validity ,reliability, classic assumtion testing using IBM SPSS 26 statisticalanalysis. The results of this study indicate that endorsement have an effecton consumtive behavior, prices have an effect on consumtive behavior, endorsement and prices both have an effect simultaneoushy on consumtive behavior. Keywoard:Endorsement, Price, Consumtive Behavior
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Keywoard:Endorsement, Price, Consumtive Behavior |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | IDA SANTIKA - |
| Date Deposited: | 01 Sep 2023 08:14 |
| Last Modified: | 01 Sep 2023 08:14 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/30258 |
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