Lestari, Gita (2024) ANALISIS STRATEGI PEMASARAN SECARA ONLINE DALAM MENINGKATKAN PENJUALAN DITINJAU DALAM ETIKA BISNIS ISLAM (STUDI KASUS PERCETAKAN HD DESA SUNGAI GERONG KECAMATAN BANYUASIN 1 KABUPATEN BANYUASIN). Undergraduate Thesis thesis, UIN Raden Fatah Palembang.
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Abstract
ABSTRACT This research is entitled Analysis of Online Marketing Strategies in Increasing Sales Viewed in Islamic Business Ethics. The background to this research is that the shop is increasingly developing as seen from its increasing turnover. This growth attracted researchers to find out more deeply about the online marketing strategies used by HD printing to increase sales. The purpose of this research is to determine online marketing strategies in increasing sales in terms of Islamic Business Ethics. The research method used in this research is descriptive qualitative. The key informants for this research were 1 shop owner, 4 employees and 5 buyers. The data collection techniques used were observation, interviews and documentation. Meanwhile, the data analysis techniques used are data collection, data display, analysis and verification or drawing conclusions. The results of this research are that online marketing strategies to increase sales viewed in Islamic Business Ethics consist of marketing mix strategies and excellent service. Online marketing strategies to increase sales are based on Islamic business ethics, namely by paying attention to the principles of Islamic business ethics that must be applied by sellers, namely unity/tawhid, justice, free will, responsibility and honesty. Keywords: Islamic Business Ethics, Online Marketing Strategy
| Item Type: | Thesis (Undergraduate Thesis) |
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| Uncontrolled Keywords: | Islamic Business Ethics, Online Marketing Strategy |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | Gita Lestari - |
| Date Deposited: | 01 Apr 2024 01:18 |
| Last Modified: | 01 Apr 2024 01:18 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/36505 |
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