ARDIANSYAH, WAHYU PRATAMA (2022) PENGARUH STRATEGI PELAYANAN, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN NASABAH PT ASURANSI JIWA SYARIAH ALAMIN DI MASA COVID-19 KOTA PALEMBANG. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
This study entitled the influence of service strategy, product quality and brand image on customer satisfaction of PT Asuransi Jiwa Syariah Al Amin during the Covid-19 period in Palembang. This study aims to determine the effect of service strategy, product quality and brand image partially and simultaneously on customer satisfaction at PT Asuransi Jiwa Syariah Al Amin in Palembang. This study uses example data with a quantitative approach. The population in this study were customers of PT Al Amin sharia life insurance in Palembang. Determination of the sample using the slovin method and obtained 100 customers who were sampled in this study. The analytical methods used in this study are validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing using IBM SPSS statistics 25 analysis tools. The results of this study indicate that simultaneously service strategy, product quality, and brand image have a positive effect on customer satisfaction. Service strategy variables and product quality have a positive and significant impact on customer satisfaction at PT Asuransi Jiwa Syariah Al Amin. And the brand image variable has a positive but not significant effect on customer satisfaction of PT Asuransi Jiwa Syariah Al Amin during the Covid-19 period in Palembang city. Keywords: service strategy, product quality, brand image, customer satisfaction.
| Item Type: | Thesis (Undergraduate Thesis) |
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| Uncontrolled Keywords: | service strategy, product quality, brand image, customer satisfaction. |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | UPT PERPUSTAKAAN #3 |
| Date Deposited: | 15 Jun 2022 02:35 |
| Last Modified: | 15 Jun 2022 02:35 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/20701 |
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