Lestari, Andini Dwi Indah (2023) PENGARUH MEMBER CARD DAN PROMOSI TERHADAP MINAT BELI KONSUMEN STUDI KASUS TOKO NIBRAS HOUSE MAXI PALEMBANG. Undergraduate Thesis thesis, UIN RADEN FATAH PALEMBANG.
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Abstract
This study aims to determine whether there is an influence of member cards and promotions on consumer buying interest at Nibras House Maxi Palembang. The research was conducted using primary and secondary data sources and using quantitative techniques. The population in this study amounted to 175 consumers, with a sample of 64 respondents. Then an evaluation is carried out by testing the results of the data by testing the validity, reliability, classic assumption test, multiple linear regression analysis and hypothesis testing using the IBM SPSS 26 statistical analysis application. The results of this study indicate that member cards have no effect on consumer buying interest, while promotions have a significant effect on consumer buying interest. Between the member card and the promotion that has the most dominant influence on consumer buying interest at the Nibras House Maxi Palembang store is promotion. Keywords: Member Card, Promotion, Purchase Interest
| Item Type: | Thesis (Undergraduate Thesis) |
|---|---|
| Uncontrolled Keywords: | Member Card, Promotion, Purchase Interest |
| Subjects: | Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > 60202 - Ekonomi Syariah (S1) |
| Depositing User: | ANDINI DWI INDAH LESTARI |
| Date Deposited: | 01 Sep 2023 08:14 |
| Last Modified: | 01 Sep 2023 08:14 |
| URI: | http://repository.radenfatah.ac.id/id/eprint/30256 |
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